The LiveLighter® campaign targeting sugary drinks, developed in WA and detailed above, ran in Victoria for six weeks in 2015. Latest Australian media campaign warning of growing obesity problem, great ad! Communication channels for the campaign … ‘Best Buys' and other recommended interventions for the prevention and control of non-communicable diseases. Evaluations of LiveLighter campaigns suggest they have not led to increased endorsement of weight-based stereotypes.91011. We need to tackle the challenge collectively with a system and whole of society view. Paradoxically coexisting with undernutrition, an escalating global epidemic of overweight and obesity – “globesity” – is taking over many parts of the world. Close. We need to step up. ©2020 Cancer Council. ... LiveLighter is a campaign designed and funded for adults. The rise of obesity in the 1990s, and global increase in non-communicable diseases (especially diabetes and cardiovascular disease) led to substantial interest in using mass media campaigns in new areas, through the communication of health messages about healthy diet, physical activity and obesity prevention. An evaluation found phase one of the campaign increased knowledge on the risks of being overweight and the benefits of lifestyle changes. J Sports Sci. Controlled cohort evaluation of the LiveLighter mass media campaign’s impact on adults’ reported consumption of sugar-sweetened beverages. Available from: Cotter T & Durkin S. (2011). Health Education Research 28(6): 1029-39. (2013). AIHW, A picture of overweight and obesity in Australia. Solutions must reflect this complexity as well. All rights reserved. In Australia, 35% of adults are overweight and 28% are obese [ 2 ]. Innovative campaign messages linked waist circumference and chronic disease risk. Similarly high rates are found throughout the developed world [ 3 , 4 ] increasing people’s risk of type 2 diabetes, cardiovascular disease and some cancers [ 5 ]. Approximately half of adults regarded the campaign as ‘relevant to me’ with adults who were overweight more likely to agree with this. In 2007–08, 68% of Australian men and 55% of women were classified as overweight or obese [3]. O’Hara BJ, Grunseit A, et al. In Australia, Western Australia’s graphic, hard-hitting obesity prevention campaign against “toxic fat” has been launched in Queensland. We own this together. Available from: World Health Organization. (The toxic fat campaign ran in Victoria in 2014). consensus statement 24 Jul 2020 Obesity can be a sensitive topic. 27(2): 250–60. , 2017: Canberra. More than half of the people of Britain will be grossly fat by the middle of this century, according to the National Obesity Forum. Experts predict that by 2025, more than three-quarters of Australian adults will be either obese or overweight. Paid television advertising was complemented by radio, cinema and digital advertising. Data and research on health including biotechnology, cancer, health care, health spending, health insurance, fitness, dementia, disability, obesity, smoking, genetics and mortality., Today, more than one in two adults and nearly one in six children are overweight or obese in the OECD area. Haby M, Marwick A, Peeters A, Shaw A, Vos T. Future predictions of BMI and overweight prevalence in Australia 2005-2025. In 2008, the Australian Government launched a mass-media campaign 'Measure-Up' to reduce lifestyle-related chronic disease risk. Facts of the Matter – Obesity is not just about personal responsibility The Obesity Collective have prepared key message responses to common arguments about obesity. Measure Up obesity campaign for Australian Government Measure Up was a highly successful Federal Government Better Health Initiative campaign to arrest Australia's increasing obesity problem. An evaluation of the campaign found that 52% of Aboriginal and Torres Strait Islander people surveyed had seen the advertisement and of this group, 60% reported cutting down on sugary drinks.16. AMA President, Dr Michael Gannon, today announced NSW Health as the winner of the inaugural Best Public Health Initiative from a … The first phase, Measure Up (2008-09), promoted waist circumference as a new way to measure risk of obesity-related chronic diseases and broadly urged people to make healthy changes. Childhood obesity is becoming an increasing concern worldwide, and Australia alone recognizes that 1 in 4 children are either overweight or obese.. For Australians aged between 4 and 17 years, obesity … In Australia, the direct costs of overweight and obesity have been estimated at AUD21 billion annually [2]. (2019). To reduce and prevent obesity in Australia, we: held a National Obesity Summit in Canberra in 2019 — this brought together experts to explore the causes of obesity … Obesity: Shock tactics used in Australian campaign. 14.4 Examining the effectiveness of public education campaigns. 2 For example, a 2004 study of South Australian … Noar SM. Health promotion international 2012. The campaign used media channels including television, radio, online and outdoor.12, An evaluation of Measure Up in NSW found the campaign increased awareness and knowledge about the link between waistline and chronic disease risk and led to more people measuring their waist. King EL, Grunseit AC, et al. To reduce and prevent obesity in Australia, we: held a National Obesity Summit in Canberra in 2019 — this brought together experts to explore the causes of obesity and what we can do about it Jane: Obesity poses such an immense threat to Australia’s physical and economic health that it needs its own, standalone prevention strategy if progress is to be made. National Obesity Summit At the 12 October 2018 Council of Australian Governments (COAG) Health Council (CHC) meeting, Ministers agreed that a National Obesity Strategy would be developed and that the first phase of the development process would include a Commonwealth funded National Obesity Summit. Paradoxically coexisting with undernutrition, an escalating global epidemic of overweight and obesity – “globesity” – is taking over many parts of the world. (2009). To find out more visit Obesity Policy Coalition. We are modelling a new way of working. (2018). 4. Morley B, Niven P, et al. The best public health social media campaigns continually adapt to rolling, and unexpected, trends in social media usage. Australia's obesity rate continues to grow Just over 30 per cent of Australians have obesity, costing the country about $60 billion dollars a year. Background Obesity campaign evaluations have used campaign awareness to assess impact, yet have not compared unprompted campaign recallers, with prompted recallers and those with no campaign recall. Public Health Nutrition 11(3): 314-20. This is a living strategy that we will adapt as we go, based on what we learn in practice. To reduce obesity, we need to support the community to make healthier food choices and be more active. There was no significant increase in intentions to change dietary behaviour, however researchers said the overall findings showed mass media campaigns could lead to a shift in attitudes needed to underpin longer-term behavioural change. The number of Australian children who are overweight or obese has also continued to increase since 1995. Cancer Council Victoria’s Piece of String television campaign ran in Victoria for six weeks in 2007, targeting adults aged 30 years and older who were overweight. Melbourne: Cancer Council Victoria. Report of a WHO Consultation (WHO Technical Report Series 894). This is accompanied by a Summary Consultation Paper. Use of mass media campaigns to change health behaviour. Preventive Medicine Reports 12: 140-7. Impact of a mass media campaign linking abdominal obesity and cancer: a natural exposure evaluation. Available from: Kite J, Grunseit A, Bohn-Goldbaum E, Bellew B, Carroll T & Bauman A. The proportion of WA adults who reported they would likely meet physical activity recommendations in the immediate term increased significantly from baseline to the second burst of campaign activity. (2008). (2018). The Obesity Policy Coalition is concerned about the increasing levels of overweight and obesity in Australia, particularly in children. A 10-Year Retrospective of Research in Health Mass Media Campaigns: Where Do We Go From Here? Obesity and healthy eating in Australia Read More. The committee heard extensive evidence around the importance of bringing all factors in the obesity policy debate under one roof. The research undertaken by TNS Australia, explored the particular attitudes and behaviours of the primary target audience to inform the strategy and development of the campaign. Kite J, Gale J, et al. Anti-obesity campaigns aren't telling us anything new. The graphic anti-obesity ads have been likened to other hard-hitting public health and safety campaigns targeting issues such as smoking and the road toll, which have had significant success. The Howard Government reacted to this and other reports on obesity, by introducing a $116 million campaign in June 2004 ‘to tackle the growing problem of declining physical activity and poor eating habits of Australian children’. A second phase of the LiveLighter® campaign targeting sugary drinks ran first in WA in 2013, with campaign advertising illustrating the contribution of sugary drinks to the development of visceral ‘toxic fat’ around vital organs. 3.2 Australia does not have an overarching strategy to combat obesity… … In Australia, 23 per cent of our kids aged up to four are overweight or obese. There is evidence that overweight status, unhealthy diet and low physical activity levels contribute to population risk for non-communicable disease [1]. Stocky Bodies Isaac Brown Over the last few years, the Australian government has run two anti-obesity campaigns: Measure Up and Swap It . Increasing fruit and vegetable consumption: success of the Western Australian Go for 2&5 campaign. The use of mass media campaigns to address risk factors for chronic disease prevention has had a chequered history in the past three decades in Australia. The Australian Government’s target is to reduce inactivity by 15% by 2030, as outlined in Sport 2030, launched by Federal Minister for Sport Bridget McKenzie this week. Background Obesity campaign evaluations have used campaign awareness to assess impact, yet have not compared unprompted campaign recallers, with prompted recallers and those with no campaign recall. Join us for World Obesity Day on March 4th, as we bring together individuals and organisations from around the world to address the root causes of obesity. drugs and surgery) attention has focussed on community-based approaches and social marketing campaigns as the most appropriate form of intervention. From awareness to behaviour: Testing a hierarchy of effects model on the Australian Make Healthy Normal campaign using mediation analysis. 3. Overweight and obesity are defined by the World Health Organization using the body mass index (BMI). “In November 2016, the AMA released its Position Statement on Obesity, which argues for a whole-of-society approach to overweight and obesity. 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